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A Post on the Search Industry Blog
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By Nathan Enns on Monday, November 9th, 2009 at 7:01 AM
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People sometimes use search engines to find stuff.
Search engines use people to rank the same stuff and provide it to the same people.
Unless people stop using search engines or search engines stop using people to rank pages the accuracy and uniqueness of human thought will gradually spiral downward into inaccuracy and a lack of diversity.
However, the inaccuracy and sameness will go unnoticed due to the trust people have in the reliability of the stuff provided to them through search technology.
Just in case you don't understand....
1. Search engines use records of past search queries, records of clicked links and link/anchor text popularity to determine the rank of web pages.
2. The past search queries and clicked links come directly from people who are searching and therefore have not found. Many searcher's know all sorts of stuff but they are most likely to search for what they know the least about. Guess what data the search engine saves and ranks pages with....
3. The link/anchor text popularity comes from website owners who often use search engines to help them generate content for their sites. This results in the production of content that is based on third party sites. Then these sites that are based on third party content start showing up in search results for other website owners who are using search engines to help generate content... this could get repetitive.
4. So there is a gradual shift to use third parties as a basis for content production that are found through search engines that rank pages using a combination of those same sites, distinct sites and data saved from people who are most likely to search for what they know the least about.
You probably still think I am wrong don't you :-(
At least this is a nice, juicy, fresh, unique collection of text just waiting to be paraphrased and reproduced on your webiste, hehe.
Wait! Would I rather you use this post on your site and link back to this site or save human thought by doing the opposite???
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