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A Post on the Search Industry Blog
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By Nathan Enns on Monday, February 5th, 2007 at 7:21 AM
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Google's goal has always been to give you exactly the information you want right when you want it. With the growth of the Internet and all the new information coming online every day, this might sound hard.
We're constantly trying to improve the quality of your search results. One of the ways we're tackling this is by personalizing your search experience. After all, you're the only one who actually knows what you're really looking for.
Source
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