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A Post on the Search Industry Blog
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By Nathan Enns on Monday, February 28th, 2005 at 12:00 AM
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Here is a quote from the CNet story:
"On Monday, the company introduced a self-service system that lets online publishers pair advertising with their RSS feeds. Called BrightAds RSS (after the technology format known as Really Simple Syndication), the service takes advantage of Kanoodle's keyword advertising system to match Web content to relevant ads. Once a publisher signs up, an advertising link will piggyback on its syndicated feed sent to third-party news readers."
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